Market Research Articles and Resources

Market Research

The ultimate guide to market research and how to conduct it like a pro

Wondering how to do market research? Or even where to start learning about it? Use our ultimate guide to understand the basics and discover how you can use market research to help your business.
27 min read

Focus Groups

What is a focus group?

Interested in focus groups but not sure where to start? Use our definitive guide to grasp the essentials and learn how you can leverage focus groups to better know your audience.
15 min read

Analysis & Reporting

How to analyse survey data: Best practices, tips and tools

Data can do beautiful things, but turning your survey results into clear, compelling analysis isn’t always a straightforward task. We’ve collected our tips for survey analysis along with a beginner’s guide to survey data and analysis tools.
20 min read

Surveys

What is a survey? (Benefits, tips, best practices & free survey tools)

It’s a simple question. But as with many things, the answer is more complex than you’d think. Surveys can take many forms but are most common as a questionnaire, either written or online.
17 min read

Panels & Samples

Panel Management: How to manage a market research panel effectively

Knowing how to build and maintain a research panel is one of the core foundations of market research. We'll cover panel management, stakeholders, and key best practices for any project.
14 min read

Distribution & Response

How your survey distribution methods can impact your research results

Effective survey distribution means you can reach your target customers more effectively, get better response rates, and better quality data. Learn which survey distribution methods will give your team the best chance of success.
23 min read

Sampling

How to calculate sample size

Sample size can make or break your research project. Here’s how to master the delicate art of choosing the right sample size.
11 min read

Text Analytics

The definitive guide to text analysis

Find out how text analysis software works, and how you can use it to find breakthrough insights in unstructured data to take your customer, employee, brand, and product experience programs to another level. Written by Rohan Sinha, Senior Principal CX at Qualtrics.
45 min read

Interviews

User interviews: definition, questions and analysis

What do your users need — and how should you engage with them? Here we explain how you can get to know your users, and their expectations of your products and services, with our complete guide to user interviews.
25 min read